This is how I choose an escort on the internet: I pay attention to how the ad is written. An ad that is typed in ALL CAPS or contains a lot of bad grammar and spelling raises red flags for me. Even though I’m not necessarily paying a woman for her English composition skills, I look at an escorts ad as a resume of sorts. A well-written ad often indicates a degree of professionalism and a commitment by the escort to good service and civil behavior. An ad that looks like it was written by the Una bomber makes me wonder if I’m going to get ripped off.